Mali Hirsch

UX Architect

 

It is all about the

User Experience Design

I’m a UX Architect from Boulder, CO with a wealth of experience working both in in-house and in agency environments. My work consists of UX research and analysis of data based on user testing, observations, interviews and analytics. I specialize in goal planning, conducting user research and synthesizing data that I put to use to architect multiple leveled solutions to usability problems.   

Creating beautifully designed, usability-proofed  product experiences across multiple platforms and devices -- is my mission in life. I enjoy working on tough challenges and crafting simple solutions to usability problems.

 Working in any type of environments, products, echo-systems or industries is a blast for me as I believe that having a variety of challenges is an important to skill development as a UX professional. My UX career spans from the music industry to ad agencies to retail apps, which is a great thing because I got to experience all sorts of different user experience related trouble! My professional moto is that there are no dumb users but there are plenty of dumb products! Let's fix it! 

Mali


 

Let's get

Connected

I'm happy to connect and network with other design enthusiastic professionals. 

 

Highlights

Leading the UX team, analyzing user testing, creating wireframes and rapid prototyping of ideas and solutions.
— @ Scott's Marketplace Dec 2013 - Current
User Experience Designer at a fast-paced, no-fluff, rapid development marketing and advertising agency.
— @ FabCom Apr 2011 - Dec 2013
I led the design of the Fender family of products and brands. Worked with different departments across the company and serviced their marketing and digital needs.
— @ Fender Musical Instruments Aug 2009 - Dec 2011


 

MY PROMISE

I'm devoted to creating work that is human centric, based on real world user testing and observation. I always make decisions based on qualitative and quantitative research, a fact which makes every project bullet-proof. 

 

learn more about me


About Me

MY NAME IS Mali

I started my career in NY, where I worked as a front end developer for one of the best ad agencies in town. After getting professionally trained in UI development and design, I moved on to shift my focus on the one thing that I'm truly passionate about - User Experience Design.  

I have dedicated my life to learning and practicing human-centric design and these days I work in Boulder, CO where I enjoy the vivid design community and the most wonderful views on the planet.


 

UX process in a nutshell

UX Process

  1. Identify the problem
    One of my responsibilities as  UX professional is to be aware of poor user experience. There are many ways in which I can identify trouble some of them can be trends in Google Analytics, user testing with troubling results, feedback from a client and so on. Once I see that there is a common dominator I then have a good sense of what should I be tackling next.
  2. Research
    After I realized what it is that I need to be working on, it is time to conduct a research. A research may include looking at similar products out there and create a comparative analysis of a feature for example, or simply observe how people use a product and notate when and how they fail. 
  3. Make assumptions
    Now that I know what the problem is, why it is happening, I can make some assumptions about HOW to make it better. It is important at this stage to make assumptions that can be tested, so that I can be proved right or wrong. 
  4. Prototype & Test
    There are many methods of conducting user testing. Depending on the situation, I may do an A/B test, a remote user test, a lab test or my favorite - hit the streets for a guerilla test!
  5. Learn
    One of the most important outcome of a user test is learning from it. It is important to be able to cross-reference results, synthesize data and then produce conclusions based by all of it. "Numbers don't lie" is not just a cliche, it is real!
  6. Design
    The fun part begins with all the data and conclusion in hand. Once my summation was proven right and my prototype has been declared a success - I get to work with a visual designer to produce an awesome UI. 
  7. Start over.
    The job is never done because once I launch an improvement, it is time to re-test it and start over! 
 
 

 Work

Below you will find basic work samples. I decided to include work that is not identified with any of the companies that I had been working for in the past or present. If you have any questions about any of the items displayed below please contact me.

Download CV

 
 
Annotated wireframes help team members understand what I think should happen on this page.

Annotated wireframes help team members understand what I think should happen on this page.

annotated wireframes

As a UX Architect, I have to deliver solutions to usability issues. However, it is not enough to have the "right idea" in my mind, I need to be able to share it with my team in a way that they can read my thoughts and understand what each part of the sketch actually means! Click below to download a PDF of an annotated wireframe. 


storyboards

An ideation session often includes the process of creating a storyboard. The point is to tell a story of a single interaction that covers all sorts of touch-points, which a person might experience while interacting with a product or with a service.  While creating storyboards, I sometimes uncover usability issues that my team and I haven't even thought could exist. It is sometimes a total surprise but also a thrill to have a challenge to tackle.

I created this storyboard to describe what a passenger might go through at the airport, while using a special app!

I created this storyboard to describe what a passenger might go through at the airport, while using a special app!


Rapid prototyping often include creating things from paper. The point is to quickly understand if an idea is a yey or a ney.

Rapid prototyping often include creating things from paper. The point is to quickly understand if an idea is a yey or a ney.

rapid prototyping

The image here shows a prototype that I created using paper. The point I tried to make is how a person would flip through the different screens on an iWatch. Paper prototypes are great but more often, when it comes to software, I would use software such as Balsaiq, Sketch or Axur to build something lightning-fast so that my team and I can test it and make decisions based of the results. 

 

Connect

 
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Boulder CO!

Living it up in the best place on earth!